What is SEO- Search Engine Optimization?

Posted on 23 May 2014 in Search Engine Optimization | By Indian Online Marketing Team | Search Engine Optimization

Search Engine Optimization is the process of improving the quality & visibilty of web traffic to a website on organic(natural) or un-paid search engine result pages (SERPs), by incorporating search engine friendly elements into a website.

Search engine optimization is of two types:-

a- On-page Optimization-This is a technique to make  sure Google can find our website pages so that web pages can show them in  the search results and can help relevant content to the search phrases we’re trying to show up for.

b- Off-page optimization– Off page optimization is a technique  that is used to improve the position of a website in the search engine results page (SERPs) like Google. Off-Page SEO is done to improve  ranking a website in search engines like Google.


Why Search Engine Optimization is important for business websites?

1-  SEO makes your website friendly for both users and search engine robots to understand & search. SEO helps the search engines like Google to figure out what website page is all about, and how it may be useful for users or visitors.

2- SEO is an inbound marketing strategy i.e it helps  to market to people or customers when they are searching or looking for products and services your business provides.

3- SEO helps is creating website content more easier & relevant to understand when the search engines are crawling your site and indexing the data.

4- SEO is Good for Business Visibility and Branding online on search engines like Google because people trust on Google.

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