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Email Marketing is an extremely powerful marketing tool with use of email in marketing communications.E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.
From Search Engine Optimization to Email Marketing campaigns if well planned, deployed and managed, internet marketing activity will help to meet your objectives in a cost-effective and measurable manner
Email marketing is generally benefited for Consumer Businesses, Universities/ Colleges, Industrial businesses, non-profits organizations, service firms etc
E -marketing is used for:
- Sending e-mails with the purpose of enhancing the relationship of a company or merchant with its current or previous customers, to encourage customer loyalty and repeat business,
- Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
- Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
- Adding advertisements to e-mails sent by other companies to their customers, and
- Sending e-mails over the Internet, as e-mail did and does exist outside the Internet.
- Sending emails designed to encourage customer loyalty and enhance the customer relationship
- Placing your marketing messages or advertisements in emails sent by other people
Benefits of e-mail Marketing
- Email Marketing is very Effective
- Email Marketing is Easy
- Email Marketing Generate Immediate Response
- Sending email is much cheaper than most other forms of communication
- Email lets you deliver your message to the people
- Targeting according to user preferences.
- Email Marketing is immediately trackable and measurable.
- Niche areas of interest can be reached.
- Increase leads and sales.
- Maximize brand visibility.
- Give your website/business a competitive advantage.